OKRA Technologies, a leading provider of Artificial Intelligence (AI) driven analytics for global life sciences, which is part of the Martin James Network today announced they have introduced a COVID-19 status within their FieldFocus system to further support life sciences sales representatives. The status allows sales representatives to understand how the outbreak has affected access to individual Hospitals and GP practices and their preferred method of contact.

Key insights

• HCPs are limiting their interactions with sales representatives from life sciences due to the COVID-19 outbreak.
• The new FieldFocus feature enables sales reps to communicate in real time the changing accessibility and preferred method of contact for Hospitals and GP practices across the country.
• This new feature also allows sales representatives to feedback directly into the system, using a “traffic light” system providing a real-time understanding of the changing access environment caused by the coronavirus outbreak.
• The COVID-19 status function truly embraces the human-machine relationship. We are connecting user feedback to provide more accuracy in the predictions, suggestions and explanations for future actions.

“Our goal is to empower strategic and operational teams across life sciences to take action. The integrated COVID-19 solution will aim to support sales teams across the business to focus engagement decisions on areas where access is still available. Our primary objective is to provide AI solutions that place the user at the centre and enable individuals to execute their vision through explainable AI. This is another example of how we can evolve our FieldFocus solution at speed to meet the changing needs of the life science industry during these unprecedented times,” said Dr Loubna Bouarfa, Founder and CEO of OKRA Technologies.

Find out more about OKRA Technologies here.